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Role and topics are optional – but with both the site becomes noticeably more relevant.

By the way: Leada is our learning companion for everyday work – a separate product by Leada AG.

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Rethink leadership.Shape change with intent.

We develop people, teams, organisations.Your partner for consulting, training, coaching around leadership, change, collaboration and digital & AI.

Especially relevant for you

These companies trust us

BMW
Bayer
ERGO
Commerzbank
Merck
Roche
Novartis
Liebherr
Linde
ING
KfW
Signal Iduna
Zurich
Freenet
Amplifon
25 years
of experience in leadership & change – since 2001
25,000+
leaders supported
47
trainers across 5 languages
100+
corporates & mid-sized companies – from BMW & Lufthansa to the public sector

Figures cumulative since our founding in 2001 – participants in trainings, programmes and coaching. As of 2026.

Our purpose

We ignite human magic to make every company future proof.

Why SYNK? What sets us apart ›

Leadership

Mindset beats position. Leaders who provide orientation, build trust and actively shape culture.

Learn more ›

Change

Meaning beats control. Shaping change so that people come along, help shape it and create real impact in everyday work.

Learn more ›

Collaboration

Diversity beats one-size-fits-all. Actively shaping how people work together – strengthening self-responsibility, the capacity to reflect and the will to shape.

Go to Collaboration ›

Digital & AI

Principles beat tools. Virtual formats, e-learning and AI – used so that judgement and responsibility stay with people.

Go to Digital & AI ›
Matched to your selection

Your topics in focus

In focus: . Go deeper into exactly what matters to you – everything else stays out of the way.

Matches your selection

Leada – the learning companion from SYNK

Leada is the AI-powered learning companion for everyone who takes ownership. Learning that lands in everyday work – with real-time insights for the company.

  • Develop on your own terms
  • Strengths & progress made visible
  • Fed directly from your analyses
Discover Leada
References

What our clients say

Here we have gained a reliable partner in SYNK Group, who always strives with us for the best solution […]. We also value the innovative approach with the Leada App, which puts the learning content into practice.
Friedemann John · Head of People Development, Stuttgart Airport
In these turbulent times, SYNK Group is a reliable partner with whom we (further) develop a state-of-the-art leadership programme in a continuous co-creation process – a programme whose architecture allows for short-notice switching between in-person and online formats.
Ulrike Birkner · Leadership Academy, Lufthansa Group
We have been working intensively with SYNK for more than 10 years. […] Working together with SYNK is marked by a high level of commitment and professionalism – and always close to the people and the topics.
Dagmar Brück · Organisational Development, ERGO Group AG
The trainers both challenge and support, give direct feedback and are always looking for innovation.
Tobias Nürnberg · DB Akademie
What convinced us was SYNK GROUP's sustainable concept – and our leaders report a lot of positive feedback.
Dr. Olaf Heinrich · Head of Division, DekaBank
Planning, scheduling reliability and the high quality of delivery made the programme a great success.
Frank Besemer · Union Investment
Thank you, SYNK GROUP, for the professional guidance within our agile leadership development. With the strengths orientation, our collaboration across all business units of NOZ MHN Medien will reach a next level.
Dagmar Lanoue · Head of Human Resources, NOZ-MHN Medien
The trainings are especially hands-on. Because they were so successful, we commissioned them again.
Andreas Burmeister · Managing Director, WISAG
The hands-on delivery meant our store managers could immediately improve their effectiveness in everyday work.
Sebastian Voigt · GRAVIS

A look inside our projects

The minds behind SYNK

Three founders,one goal

We make leadership and collaboration effective.

Udo Krauß

Udo Krauß

Managing Director & Partner
Leadership & Collaboration
LinkedIn ›
Dr. Jörg Krauter

Dr. Jörg Krauter

Managing Director & Partner
Systemic consulting & coaching
LinkedIn ›
Frank Kübler

Frank Kübler

Managing Director & Partner
Leada & the “Every Day Counts” podcast
LinkedIn ›

See the whole team

Book projects

What we know, we pass on.

Two independent projects, each with its own site – one on leading under unstable conditions, the other on how we spend the time we have.

Innovationspreis-IT · Initiative Mittelstand

Leada – two days of seminar become a year of individual support

The personal assistant for everyone who carries responsibility

Training rarely fails on content. It fails on transfer. That is where Leada starts: your role, your strengths and your open questions are the starting point for every impulse – and the picture sharpens with every conversation. Not a generic chatbot, but a counterpart that holds on to your context.

With us Leada is both: a solution in its own right and a companion to trainings, seminars and programmes. What is learned there, Leada carries into everyday work – instead of leaving it behind in the seminar room. Built by Leada AG, the corporate startup of SYNK GROUP.

Discover Leada
Home screen of the Leada app: personal greeting, an input field for a question and prompts such as “What can I still move today?”

Assistant

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