Privacy Policy Leada

Leada supports leaders and expert employees in the challenges of their daily work. Leada is the first applicable solution for working and leadership 4.0. A mobile and interactive assistant that accompanies and supports every executive independent of time and place.

In this privacy policy we inform you about the processing of personal data when using our mobile Leada app. This privacy policy can be accessed at any time in the mobile application of Leada.

Personal data is information that relates to an identified or identifiable person. This includes, above all, information that allows conclusions to be drawn about your identity, for example your name, your telephone number, your address or e-mail address. Statistical data which we collect, for example, when you visit our website and which cannot be linked to your person, does not fall under the concept of personal data.

1. Accountability

The person responsible for processing your personal data when using the Leada-App in accordance with the EU data protection regulation (DSGVO) is our client, i.e. usually your employer. The evaluation of your entries and data is anonymous. We will not provide your employer with personal evaluations of your data.

If you have any questions regarding the anonymity settings of the assistance system or the processed personal data, please contact your employer directly.

If you have suggestions or questions regarding data protection, you are also welcome to contact Leada directly (Leada AG, Untermainkai 20, 60329 Frankfurt, Germany, phone: +49 (0) 69 669 667 00, e-mail: For all questions regarding data protection in connection with our products or the use of our app, you can also contact our data protection officer at any time. He can be reached at the above postal address and at the e-mail address given above (keyword: “at the attention of the data protection officer”).

2. Scope of Application

This privacy policy applies to all versions of the Leada app as well as to its contents, functions and services.

3. Download from an App Store

In order to download and install our app from an App Store (Google Play Store, Apple App Store), you must first register for a user account with the provider of the respective App Store and conclude a corresponding user agreement. We do not have any influence on the content of such an account, in particular we are not a party to such an agreement.

When downloading and installing the App, the necessary information is transmitted to the respective App Store provider (Google or Apple), in particular your user name, your e-mail address and the customer number of your account, the time of the download and the individual device ID number as well as payment information in the case of in-app purchases. We also have no influence on this data collection and are not responsible for it.

We only process data provided to us to the extent necessary for downloading and installing the app on your mobile device (e.g. iPhone, iPad or Android device). We do not process this data further.

4. Data Processing when using the Leada App

Leada only collects personal data to the extent that you provide it voluntarily or to the extent that such collection is permitted by law or covered by your consent.

The usage data is logged in internal log files after the end of each access. Error messages are also logged and are generally anonymous.

We use the usage data and, if applicable, the error messages to enable the app to function and to detect and correct any security risks or malfunctions and to ensure the stability of our systems.

The legal basis for this data processing is Art. 6 para. 1 lit. b DSGVO, as far as the provision of the App functions is concerned, and Art. 6 para. 1 lit. f DSGVO, according to which data processing is permitted to safeguard legitimate interests, as far as the collection and further processing of data in internal log files is concerned. Our legitimate interests are the safeguarding of the app functions, the detection and correction of errors and the early detection and defence of cyber attacks.

4.1 Device Data

When you use the App, we collect the following technical data to enable the functions of the App. This data is automatically collected from your mobile device during use and transmitted to us (this data is referred to collectively as “usage data” below):

operating system and version;

time zone.

In order to improve the App, the App will also send us error messages in the event of a crash (i.e. after the App has unexpectedly terminated due to a program error or has stopped responding to your input). The error messages only contain the above-mentioned technical device information, as well as information about which part of the app’s software code caused the error.

4.2 Registration

Registration is required to use the Leada app. To register, you must enter an email address and choose a password. Your employer will provide you with the necessary information for registration. The purpose of the collection is to fulfil the contract. The legal basis for the processing is Art. 6 Para. 1 lit. b DSGVO.

4.3 Data when using the App

When using the app, data is collected to improve the user experience. The following data is involved:

1. the answer to the question whether a tip was helpful

This data is stored anonymously; the data is stored in the app’s database in the backend.

5. System Permissions

For some functions the Leada-App must be able to access certain services and data of your end device. In order to use all functions of the app, you have to give your explicit permission to access them. In the following, we will explain to you which permissions the Leada app requests and for which type of functions these permissions are required.

5.1 Push Messages

You may receive so-called push messages from us, even if you are not currently using the app. These can be messages that we send you in the context of contract fulfillment, especially the daily impulses (e.g. notice of service failure due to maintenance work), but also promotional information (for free version). You will only receive promotional information by push message if you have expressly consented to this. You can prevent the receipt of push messages at any time via the device settings of your mobile device (see the section entitled Technical Notes).

6. App Analysis

We require statistical information about the use of our online offer in order to make it more user-friendly, to measure reach and to conduct market research. For this purpose we use the following analysis tools. The usage profiles created by the tools by evaluating the log files are not combined with personal data.

7. Data Transfer

A transfer of the data collected by us will only take place in principle if: you have given your express consent pursuant to Art. 6 para. 1 sentence 1 lit. a DSGVO; the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO is necessary for the assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data; we are entitled to disclose your data pursuant to Art. 6 para. 1 sentence 1 lit. c DSGVO to disclose your data; or this is legally permissible and is necessary according to Art. 6 para. 1 sentence 1 lit. b DSGVO for the processing of contractual relationships with you or for the implementation of pre-contractual measures which are carried out at your request.

Part of the data processing may be carried out by our service providers. In addition to the service providers mentioned in this data protection declaration, this may include in particular computer centres that store our app and databases, IT service providers that maintain our system. If we pass on data to our service providers, they may use the data exclusively for the fulfilment of their tasks. These service providers have been carefully selected and commissioned by us. They are contractually bound to our instructions, have suitable technical and organisational measures in place to protect the rights of the persons concerned and are regularly monitored by us.

In addition, data may be passed on in connection with official enquiries, court orders and legal proceedings if this is necessary for legal prosecution or enforcement.

8. Duration of Storage

As a matter of principle, we only store personal data for as long as necessary to fulfil contractual or legal obligations for which we have collected the data. Afterwards, we delete the data immediately, unless we need the data until the expiry of the statutory limitation period for the purpose of providing evidence for civil law claims or because of statutory storage obligations.

For evidence purposes, we must retain contractual data for a further three years from the end of the year in which the business relationship with you ends. Any claims shall become statute-barred after the statutory standard period of limitation at this point in time at the earliest.

Even after this period, we still have to store your data in part for accounting reasons. We are obliged to do so because of statutory documentation obligations which may arise from the German Commercial Code, the German Fiscal Code, the German Banking Act, the Money Laundering Act and the Securities Trading Act. The periods stipulated there for the retention of documents range from two to ten years.

9. Your Rights

You have the right to request information about the processing of your personal data by us at any time. In the course of providing you with this information, we will explain the data processing to you and provide you with an overview of the data stored about your person.

If data stored with us is incorrect or no longer current, you have the right to have this data corrected.

You can also request the deletion of your data. If, in exceptional cases, deletion is not possible due to other legal regulations, the data will be blocked so that you are only available for this legal purpose.

You can also have the processing of your data restricted, e.g. if you are of the opinion that the data stored by us is incorrect. You also have the right to data transferability, i.e. that we send you a digital copy of the personal data you have provided us with on request.

In order to make your rights as described here applicable, you can contact us at any time using the contact details given above. This also applies if you would like to receive copies of guarantees to demonstrate an adequate level of data protection.

In addition, you have the right to object to data processing based on Art. 6 para. 1 letter e or f DSGVO. Finally, you have the right to complain to the data protection supervisory authority responsible for us. You can assert this right with a supervisory authority in the Member State in which you are resident, your place of work or the place of the suspected infringement. In Frankfurt am Main is the competent supervisory authority: The Hessian Commissioner for Data Protection and Freedom of Information, Gustav-Stresemann-Ring 1, 65189 Wiesbaden.

10. Right of Revocation and Right of Objection

According to article 7 paragraph 2 DSGVO, you have the right to revoke any consent you have given to us at any time. As a result, we will no longer continue to process the data which was based on this consent in the future. The revocation of consent does not affect the legality of the processing that was carried out on the basis of the consent until the revocation.

If we process your data on the basis of legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO, you have the right to object to the processing of your data pursuant to Art. 21 DSGVO, provided that there are reasons for doing so arising from your particular situation or if the objection is directed against direct advertising. In the latter case you have a general right of objection, which will be implemented by us even without giving reasons.

If you wish to exercise your right of revocation or objection, it is sufficient to send an informal message to the contact details given above.

11. Data Security

We maintain current technical measures to ensure data security, in particular to protect your personal data from dangers during data transfers and from third parties gaining knowledge of them. These measures are adapted to the current state of the art. To secure the personal data you provide, we use Transport Layer Security (TLS), which encrypts the information you enter.

12. Changes to the Privacy Policy

From time to time we update this privacy policy, for example when we adapt our website or when legal or regulatory requirements change.

13.Technical Information

13.1 Android Operating System:

Settings – Google – Ads and there “Reset Ad ID” and/or “Disable personalized ads

Information on location settings: general

13.2 IOS Operating System (Apple):

Settings – Privacy – Advertising and there “Reset Ad-ID” and/or “No Ad-Tracking

Information on data protection and location data can also be found at:

© Leada AG – Version: 1.1 / Status: December 2019

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